Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

The Los Angeles Lakers have produced numerous basketball legends who have successfully transitioned their on-court fame into ...

LeBron James was right when he intimated how toxic the discourse ... That smile is on display for Sprite commercials and ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

Liverpool and adidas will reunite at the culmination of this season, confirming what has been one of the worst kept secrets ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

commissions and promotions from the likes of Liverpool shareholder LeBron James it was closer to £60m a season. Liverpool last partnered with Adidas between 2006 and 2012. The German sportswear ...