A young alien experiencing her first Christmas – complete with mince pies and novelty jumper – features in this year's John Lewis festive campaign. The highly-anticipated ad, released today at 8am, is ...

When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

For many, the release of the highly-anticipated John Lewis Christmas advert marks the official beginning of the festive season. This hotly anticipated moment has become a festive touchpoint, ...