Ashley Graham is taking center stage, literally. The supermodel and body-positive powerhouse has unveiled her first namesake collection for JCPenney, unapologetically designed for curvy women, and The ...

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to ...

How did you get involved with JCPenney? This is a wild, full-circle moment for me, which I do love. I was a main catalog model for them eons ago. Now, as my career has progressed, it’s exciting to ...

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If you click on links we provide, we may receive compensation. Cher, Taylor, Sabrina and now you can step into the iconic costumer's glamorous world JCPenney; Dimitrios Kambouris/Getty Fashion ...

'It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on' Shaq said. NBA Hall of Famer Shaquille O’Neal is releasing his own self-named fragrance, Shaquille O’Neal at ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. A Nike display at JCPenney. Michelle Wlazlo, brand CEO of ...

JCPenney is closing yet another location, this time in Orange County, California. JCPenney will close its location in the Westminster Mall on or about Nov. 21, according to a Worker Adjustment and ...

You'd think that by now brands would know better, but somehow, they're still botching the Texas landscape. Though often used as a desert symbol, the saguaro cactus is not native to Texas or the ...

Here's a little tip: Your days as a college coed may be in the past, but don't let that stop you from shopping August's back-to-school sales. While you may not need notebooks or crayons, your linen ...

JCPenney’s new fall lineup of powerhouse brands is here to help you show up, stand out, and own every “it” moment this season. “We’re not just selling clothes; we’re redefining the season,” said ...

In late July, a private equity firm announced it would pay $947 million for 119 JCPenney stores, including one in Minnesota. The all-cash sale of 119 JCPenney properties to an affiliate of Onyx ...