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IKEA launches pop-up furniture shop in Roblox game

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add ...
MONTCO Today

IKEA’s Next Showroom Is Digital, and It Starts on Roblox

IKEA, headquartered in Conshohocken, is testing virtual furniture shopping on Roblox as part of a new digital engagement ...