For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...