Tung said expensive shampoos and conditioners are sometimes worth the price, but a product’s effectiveness is determined by ...

Ornate packaging paired with enticing advertisements that claim expensive shampoos are elixirs to all hair woes can leave one ...

But before opening your wallet, it’s important to know that pre-shampoo treatments aren’t necessary for everyone, experts say. Ahead, cosmetic chemists, a dermatologist and a hair stylist break down ...

Chloe Fineman stars in the product’s launch campaign, and is clearly a major fan of the reformulation. “No.3 has always been ...

Scalp care is hair care—full stop. For too long, we’ve treated our hair like a fabric that just needs to be coated, when it’s actually more like a garden that depends entirely on the health of the ...

K-beauty isn’t just for your skin.

An editor tests UNOVE, the K-beauty brand behind TikTok's beloved "glass hair." Here's what to know about its viral mask, shampoo, conditioner, and more.

If you have fine hair like me, you know the struggle. Our strands lean dry and frizzy at the ends, while our roots get greasy after just one day of wear. A classic hair oil may seem like the solution ...

While traditional protein treatments still exist in both in-salon and at-home versions, you might have heard conversations abound recently about bond-building treatments. While protein treatments and ...

After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health. They said you’re glowing? Moroccanoil ...

Japanese hair washing might be the secret to growth, but the Shu Uemura hair mask can turn back time on the signs of damage. While we’re increasingly looking to the East for makeup and skin-care ...

If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has become one of the premier destinations—not just for travel enthusiasts, but for beauty ...