Google announced a number of new features for Google Play listings for games, including AI-powered FAQs, displaying the latest YouTube videos, new immersive ad formats and support for native PC game ...
Coming just 24-hours after Google’s latest warning that Android is under attack, a new report has uncovered an “extensive and sophisticated ad fraud scheme” that has amassed more than 56 million ...
A massive Android ad fraud operation dubbed "SlopAds" was disrupted after 224 malicious applications on Google Play were used to generate 2.3 billion ad requests per day. The ad fraud campaign was ...
VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...
There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...
The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...
Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...
The tech giant went to court on Monday in a second antitrust trial, this one focused on its dominance in advertising technology software. The case could reshape its business. By David McCabe David ...
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