To truly capitalize on your media wins, you need to turn heightened visibility into measurable results. Think of it as a funnel: The media coverage sparks top-of-funnel awareness, and your next steps ...

April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations. Once a futuristic and aspirational idea, today artificial ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...