OpenAI announced Instant Checkout in ChatGPT, allowing you to make purchases directly in ChatGPT. This is powered by the Agentic Commerce Protocol that is built with Stripe.

Paid and free users of ChatGPT can hit the buy button for single Etsy or Shopify purchases without navigating out of the chat. OpenAI says it’s a first step toward “agentic” commerce. Consumer ...

The protocol represents a key step in agentic commerce, where ChatGPT not only identifies products but also facilitates purchases. Users can move from chat to checkout in a few taps, while merchants ...

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In a much-anticipated move, ChatGPT maker OpenAI has announced an integrated checkout feature that will take a cut from product sales. Here’s what it means for brands.

OpenAI has begun weaving commerce directly into ChatGPT, a move that positions the chatbot not only as a source of information but also as a new point of sale. U.S. users across free and paid tiers ...

Key Points OpenAI’s new Instant Checkout feature embeds frictionless purchases in ChatGPT chats, potentially boosting revenue at its partner sites. It ranks products by relevance to boost user trust ...

It's been the vision of Tobias Lutke, the chief executive officer of Shopify Inc., to enable Shopify merchants to sell anywhere AI conversations occur.

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Research organization Bain & Co found that AI shopping prompts rose by 25 percent in the first half of 2025, although this still represented a small number of users. However, there are clear ...

ChatGPT has introduced shopping and Pulse features, moving itself closer to becoming the Google Ads of AI-powered commerce and advertising.