The Edsel has never been a hit, but like many other short-lived nameplates, it has become particularly desirable in the world of collectors. Finding an original Ford Edsel in good shape isn't easy.

Ford is one of the biggest and oldest names in the automotive world. The legendary Michigan-based brand, symbolized by its iconic Blue Oval logo, is widely regarded as responsible for introducing ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Established in late 1956, the Edsel division was Ford's answer to mid-priced Oldsmobile and DeSoto products. But the company survived for only three years and went into the history books, leaving a ...

The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

If Juliet (that Juliet) was right, naming things wouldn’t change what they really are, and a rose, “by any other name, would smell as sweet.” Except the human brain is wired to draw connections ...

Decades before General Motors launched an oddly named division to address a market segment where the company was weak, Ford did likewise. Both Saturn and Edsel arrived just in time to see the market ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...