The 2025 Ford Escape started at $30,350. But the automaker killed it. Here is Ford's plan to keep Escape customers with Ford.

Ford discontinued a popular SUV, leaving a gap in its lineup. Learn how the automaker plans to keep 250,000 customers from switching to competitors.

While Ford knows affordability remains a consumer concern, the message this year is focused on what its vehicles can do ...

From desert trails to rocky crawls, these Raptors push the limits of off-road performance.

Unlocking the division's value is a key part of the company's goal of achieving an 8% adjusted operating margin by 2029.

Would it be a good idea for the iconic Ford Bronco to return to its original DNA, perhaps with a very cool Shelby boost?

This is the Dark Horse Apocalypse - the world’s first and only Ford Bronco 6×6 pickup truck. We travelled to Florida to check out a vehicle created to survive any Doomsday scenario.

Ford Motor Co. is planning to launch five new models priced under $40,000 by the end of the decade in a gambit to offer more affordable vehicles as the average cost of new cars tops $50,000 in the US.

Ford will launch a mid-tier off-road performance Bronco RTR early next year that will be priced below the Raptor. Ford's decision to get into off-road was historic for the company as it filled a white ...

Subaru has been having conversations about a tiny ute, and the manufacturer's track record there is pretty solid.

What happens when you take an industrial engine and drop it in a truck? You get a pickup that you'll pass on to your grandkids.