BBC Studios has continued to expand the Bluey licensing program, with new opportunities to be presented at BLE across core and emerging categories, including fashion, FMCG, toys and books.
Bluey's Joe Brumm just wanted to create kids' content that parents could stomach. Instead, he turned the Heeler fam—Bandit, Chilli, Bluey and Bingo—into an industry worth 2 billion dollarbucks.
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