The phrase “mild off-road capability” gets tossed around a lot in automotive circles and marketing tactics. This phrase is no accident, and automakers realized there was a niche that hadn't yet been ...
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Off-Road Is The New Luxury, And Everyone Wants In
Amazon — a company that made more than $35 billion in profit in the first half of 2025 and is on track to spend more than $120 billion on AI this year — is laying off tens of thousands of people, ...
As other automakers start to shy away from electric vehicles, Subaru seems to be going all in on BEVs. Its latest creation, the 2026 Uncharted, is a tiny electric crossover with a lot of range on one ...
Adding off-road-looking design elements to crossovers has proven popular. Does it make the Hyundai Tucson XRT and Honda CR-V Trailsport any more off-road capable? The Tucson XRT builds on Hyundai’s ...
It's called BigTime because the new Hyundai Ioniq 9 off-road concept was co-designed by famed automotive personalities ...
“Mild off-road capability” might sound like a marketing gimmick, but it’s actually a useful approach to meet the needs of buyers who want just a bit more ruggedness. The phrase “mild off-road ...
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