From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

Just months ago, Myles Garrett wanted out of the orange and brown. The former No. 1 overall selection in the 2017 NFL Draft ...

UAE fintech platform recognised for innovative Surprise Envelope campaign that transformed traditional Eid gifting into ...

Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into ...

NYC mayoral candidates Zohran Mamdani, Andrew Cuomo and Curtis Sliwa faced off in their first debate of the 2025 general ...

In the run up to the B&T Awards, we take a look at the work and agencies in the running to snag one of our surprisingly heavy but remarkably tactile pieces of metal. For this first instalment of what ...

From playful twists on traditions to heartwarming reminders of friendship and family, these seven ads showcase how brands are ...

The campaign flips a familiar phrase into a symbol of self-assurance and individuality, blending pop culture energy with ...

RDC.AI has won the inaugural 2025 Global AI Innovation Awards’ Best AI-Powered Platform – Vendor category, recognising a ...

Recent Garter data reveals several key trends that will define the 2025 holiday retail environment, including marketing ...

Digital advertising, meanwhile, thrives on precision, measurement, and efficiency. Advertisers no longer need to choose ...