Gunjan Khetan unpacks the thinking behind Dimaag Pe Rakhe Lagaam, a campaign rooted in cultural insight and everyday overthinking.

It began, for many Indians, with a song.When Gangnam Style by Psy released in 2012, it seemed ubiquitous — at weddings, ...

Netflix is set to mark a major moment in K-pop history as it joins hands with BTS for the group’s long-awaited return. With ...

K-Pop sensation BTS is set to ignite Seoul with 'BTS THE CITY ARIRANG SEOUL,' an immersive urban project from March 20 to ...

Amid bonhomie with Vladimir Putin and Xi Jinping in China, PM Modi dispatched Ajit Doval to Washington to smooth over ties and strike the India-US trade deal.

After K-pop band BTS Jung Kook's 'GOLDEN: The Moments' exhibition came to Mumbai in 2025, the internationally celebrated 'The ...

Love is literally in the air today, and if you're a BTS fan, it smells like roses. This Valentine's Day, the K-pop mega boy ...

BTS returns to the global stage with a Netflix documentary that captures their reunion, growth and the making of ARIRANG.

From battling intense ticketing wars to watching your favourite musician perform live, being a concert-goer is nothing short of an emotional roller coaster ride ...

BTS members are all set to reunite with a live concert performance on Netflix. This event marks their first reunion since completing South Korea's mandatory military service. Check the details here.

South Korean singer Aoora is a striking example of cultural crossover. Known for performing Hindi classics like Woh Kisna Hai in Mathura and covering Yeh Shaam Mastani, Aoora's social media presence ...

BTS have been spotted together at Incheon International Airport, en route to Dubai, sending fans into a frenzy. The seven K-pop superstars were seen travelling with their luggage and management team ...