MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

Mynt Performance Marketing today announced the appointment of Laura Molen, former President of Advertising Sales & ...

BadTimesAtTheElRoyale #Movies #EndingExplained Bad Times At The El Royale: Who Was On The Tape? By Deffinition Read The Full Tape Theory Here: Support my Patreon here: Music Credit: LAKEY INSPIRED ...

As the slope flattened out, the landslide blew open the channel and spread out, depositing a wall of uprooted trees just ...

Email marketing highly effective in driving customer retention, delivers 3-4x better conversion rates with eComm, BFSI, ...

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement ...

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several ...

The two e-commerce giants have together outpaced traditional media, including major TV channels and legacy publishers ...

Too many leaders still see websites as brochures when they should be ROI engines driving efficiency, revenue, and shareholder value.

Last week, Sir Richard Moore, chief of Britain’s Secret Intelligence Service, gave a public address before handing over the reins of the organisation better known as MI6. By tradition, he’s known as C ...

Marketing budgets are changing, and so is the way marketers define success. New research from StackAdapt and Ascend2, based on a survey of more than 260 senior marketers, finds that high-performing ...