Amazon is renaming its ad-free tier to Prime Video Ultra, hiking prices to $4.99/month, and stripping 4K streaming from basic plans starting April 10, 2026.

Amazon Prime Video's ad free streaming tier jumps from $2.99 to $4.99 per month. Same movies, fewer ads, and another reminder the streaming wars keep getting pricier.

Amazon has another surprise for us — a nice new and shiny price hike for Prime Video…yay. On April 10, the ad-free ...

If you like having higher resolution video on Amazon Prime Video, pay attention as this change will affect you.

Prime Video's ad-free tier is changing, and the perks may not be worth the extra cost.

It used to be free. Then it was $2.99. Now Amazon wants more, and they're pulling 4K from the standard plan while they're at it.

And it should be glorious ...

If you have a big TV at home, this change might hit you more than you think. Amazon will start charging extra for the picture you’re getting right now.

This editor-approved Fire TV Stick is on sale (and so worth the hype) — plus 15 other Amazon tech deals to shop ahead of March Prime Day (Photo via Amazon). If you want to level up your home ...

Prime Video will launch a new Ultra streaming tier, replacing its current ad-free model with a $4.99 monthly fee increase.

He thinks he's in a cutting-edge documentary series showing Americans what the realities of a trial actually look like for ...

The Fire TV Stick 4K Plus is one we recommend over the Roku Streaming Stick Plus if you value Dolby Vision and seamless Alexa integrations. It features Alexa and Wi-Fi 6 support, ...