TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its services to TikTok's newest ad environments.

Integral Ad Science (IAS), a global leader in media quality, today announced a significant expansion of its Total Media ...

Integral Ad Science (IAS), has expanded its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad ...

The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

Explore the alarming trends in human attention span and how it impacts digital advertising, brand engagement, and the future ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads' Dynamic Traffic Engine, a new framework designed to help demand-side ...

The MarketWatch News Department was not involved in the creation of this content. CARMEL, Ind., April 1, 2026 /PRNewswire/ -- Escalated.io (escalated.io) has announced the release of S8FTY, a new real ...

Gaming is rapidly evolving from a branding channel into a measurable growth engine for advertisers—and a new campaign from ...

44.4% of domains now fall below accepted quality thresholds, according to Picnic’s Inventory Quality Report 2026, ...

THE ECONOMY YOU NEVER SIGNED UP FOR What information consumes is rather obvious: it consumes the attention of its recipients.

India's Digital Personal Data Protection Act (DPDP Act) is set to reshape how businesses handle data. This comprehensive framework demands a strategic approach to compliance, impacting everything from ...