Goldstein is optimistic that “Minecraft” will help turn the box office tides. Fortunes have already begun to shift. Prior to this weekend, box office revenues were nearly 11% behind last year and 40% behind 2019, according to Comscore. Now the gap has shrunk to 5.3% behind 2024 and 35% behind 2019.

Warner Bros and Mojang’s A Minecraft Movie has now grossed over $550 million globally at the box office. The incredibly popular video game adaption is now more than halfway to reaching one billion total.

Studios have struggled to get younger generations into the theaters for years. Could more immersive experiences be their golden ticket?