Ahead of the possible TikTok ban, "TikTok refugees" are flocking to the Chinese social media app Xiaohongshu, or Red Note, with strange and fascinating consequences.

IC. I'm so excited that the world is changing and getting a lot smaller. It started with US "TikTok refugees" joining Xiaohongshu, a Chinese social media networ

(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country as RedNote, a media outlet under Yicai Media Group discovered by delving into the app’s list of the top 100 merchants and 100 most noteworthy brand ambassadors and influencers over the past year.

TikTok refugees flocked to Chinese platform Xiaohongshu on Monday, where users greeted them with offers of Mandarin lessons and jokes about spying.

Chinese-owned TikTok is set to be banned in the United States on Jan. 19, 2025, and another Chinese-owned app is welcoming American "TikTok refugees."

Xiaohongshu is a Chinese social media platform similar to Instagram, with users able to post photos, videos, captions and life updates. There are also new features allowing for livestreaming and e-commerce opportunities. The platform is widely used by ...

“The ones benefiting from traffic from the TikTok ban are still Chinese apps,” GSR Ventures managing director Allen Zhu wrote on WeChat, posting a screenshot of the US App Store download chart. A stream of new English-language content and users showed up on Xiaohongshu this week, and the #tiktokrefugee hashtag garnered more than 25 million views.

With ByteDance-owned TikTok facing imminent ban in the US this week, users in America are switching to another Chinese social media app Xiaohongshu or RedNote which has seen a surge in downloads over

Some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu, or RedNote, in protest of the looming ban.

Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that allows for e-commerce and advertising. Before TikTok was under ...

RedNote's interface and e-commerce integration have contributed to its appeal, allowing users to explore content from fashion and beauty tips to travel and personal experiences. The Xiaohongshu ...

Xiaohongshu is sometimes referred to as China’s version of Instagram. Yet the platform has embraced an array of different functions, including reviews, guides, e-commerce and, well, memes.