The 25th Winter Olympics is here and excitement is building for Team GB's athletes, with many of them coming from the south of England. The retired double skeleton champion Lizzie Yarnold is predicting a record medal haul in Italy with GB expected to exceed its best performance of five medals in Sochi in 2014.

The Olympic champion was Team GB’s flagbearer at the 2024 Summer Games in Paris.

Matt Weston and Marcus Wyatt are medal hopefuls for Team GB in the Skeleton at the Winter Olympics 2026 in Milano Cortina in Italy

Team GB's 2026 Winter Olympics line-up features several medal prospects who will be tasked with making it their most successful Games to date in Italy

As the 2026 Milan Cortina Winter Olympics begin, all eyes are on teams from around the globe proudly donning their countries' uniforms for the opening ceremony, including Team USA in outfits designed by Ralph Lauren.

Team GB freestyle skier Gus Kenworthy posted a graphic message to social media joining the chorus protesting against ICE

Every four years, the Winter Olympics deliver two certainties: gravity-defying athletic feats and national team kits that range from quietly excellent to brave. Team GB usually lands closer to the former than the latter, but even then, not everything designed for elite sport is built for everyday life.

Team GB head to Milano Cortina 2026 with the ambitious target of becoming the nation’s most successful team in Winter Olympics history.

With Italian design heritage in the backdrop and leading brands dressing teams from around the world, the 2026 Olympic uniforms are looking like they would be just as at home on the streets of any international fashion week as they will be on the podium.