A looming ban on TikTok set to take effect on Sunday presents a multibillion-dollar headache for app store operators Apple and Google.
By merging with the U.S. arm of TikTok, Perplexity could emerge as a stronger search rival to Alphabet, a potential blow to Google stock.
TikTok, owned by ByteDance, is on the verge of being banned in the United States. The thing is, the government could go after other ByteDance apps, and there are quite a few of them operating in the U.
Republican U.S. Senators Praise Amazon, Apple, Google, and Microsoft for Removing TikTok App from Their Stores
While TikTok remains hugely popular in Brazil, Indonesia and other markets, its 170 million users in the United States are its most valuable.
TikTok is slowly restoring service in the US after complying with the divest-or-ban law, but Google and Apple have yet to reintroduce it to their app stores.
A TikTok ban Sunday would implicate tech giants like Google, Apple and Oracle, who risk enormous fines if they keep the app operational.
With President-elect Trump adding uncertainty around whether a TikTok ban will go into effect, the focus is now turning to companies like Google and Apple
The president-elect said he will issue an executive order Monday to delay the ban while he brokers a sale. The app returned on web and mobile, but is not available in Apple and Google's stores.
Apple and Google removed TikTok from US app stores after a new law targeting national security concerns took effect, mandating ByteDance to divest its US operations or face shutdown. TikTok preemptively suspended services,
By merging with the U.S. arm of TikTok, Perplexity could emerge as a stronger search rival to Alphabet, a potential blow to Google stock.