Snooker’s World Championship will remain at its Crucible home in Sheffield until at least 2045 despite the Matchroom Sport-owned World Snooker Tour increasingly looking to lucrative markets such ...

Thai telco AIS has secured rights to the German Bundesliga from 2026-27 to 2028-29 in a deal announced today at Sportel Asia in Singapore.

Some 3.5 million football fans in France regularly consume matches via pirate platforms, according to a study commissioned by the Professional Football League (LFP) and its commercial arm, LFP Media.

Thai telco Jasmine International (Jas) has aligned with media group Mono for another sports rights acquisition in a ‘multi-year’ deal for top volleyball rights.

US Senators plan to introduce legislation to prevent prediction market exchanges such as Kalshi or Polymarket from accepting or listing transactions related to sports events.

Ford Motor Company has agreed a multi-year deal with Major League Baseball to displace rival Chevrolet as its official automotive partner.

Chinese electric vehicle maker BYD has signed a three-year sponsorship deal with Campeonato Brasileiro Série A club Esporte Clube Bahia in a move that underscores the brand’s growing presence ...

As media rights-holders and production companies adapt to a more fragmented and digitally native consumption landscape, the ability to extend storytelling beyond live event coverage is ...

Saran Media Group has retained LaLiga broadcast rights in the Czech Republic and Slovakia from 2026-27 to 2030-31, SportBusiness understands.

Dirk Schlünz, the German football commercial rights executive who also spent 14 years at Sportfive, will be the new managing director of Deutsche Sport Marketing (DSM).

New Zealand Cricket has said it will pursue the proposed NZ20 franchise league as the preferred option for a revamp of its domestic T20 competition.

The National Collegiate Athletic Association has filed a lawsuit against DraftKings, accusing it of trademark infringement for using terms such as March Madness and those related to the ...