Paramount Advertising said it launched its self-serve ad buying platform, designed to attract more ad dollars from small and mid-sized businesses and other marketers that haven’t advertised on ...

The Hulu-like JV makes sense with tier-1 pay TV distribution dwindling, league partners who’d rather be streaming, a multibillion-dollar NBA rights renewal pending, Amazon stalking … and YouTube TV ...

A bipartisan Senate duo looked this week to put a spotlight on legislation, the Kids Online Safety Act (KOSA), that would crack down on Big Tech. They are trying to get the bill passed in the waning, ...

Nielsen said it plans to make its combination of panel data plus big-data measurement systems available to use as its preferred currency effective in September, when upfront deals cut this spring take ...

18.6 million homes using antennas, or 15% of the U.S. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Rabbit ears are multiplying. With ...

"While Netflix is Shuttering its Disc Rental Business, the DVD & Blu-ray Disc Industry Still Generates $1.34 Billion Annually in the U.S.," blared a headline from the research company formerly known ...

Amazon Prime Video, which only began integrating ad-support in January, now has 85% of its user base on its partially advertising-based tier, according to newly published data from Hub Entertainment ...

Low-cost, family-oriented streaming service Frndly TV said it will add local TV stations to its lineup in six markets this month. The stations will give Frndly subscribers more access to local news ...

DirecTV has restored the History Channel and three other A+E Networks to the base tier bundles of legacy customers following a subscriber backlash on social media, an A+E rep told Next TV. DirecTV ...

After raising Republican ire by dropping right-wing news channel Newsmax, DirecTV announced that it is adding The First, described as a conservative-appeal commentary channel, to its DirecTV, DirecTV ...

Diamond Sports Group, the subsidiary of Sinclair Broadcast Group that runs the troubled Bally Sports regional sports network, named David Preschlack as CEO, a new position at the unit. Preschlack most ...

Frontier Communications has become the latest pay TV operator to drop/lose carriage of far-right channel Newsmax TV. "Our contract with Newsmax TV expired and we made the business decision not to ...