In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

Remaining confident despite the luxury slowdown, LVMH has “self-help” measures planned spanning creative renewal, innovation ...

Google has developed a “P score” to assess different criteria when selecting creators, based on content style and their ...

David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to ...

The unified beer and soft drink business is well-positioned to tap into a “blurring” of its categories, says CMO Munnawar ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand ...

First Bus is on a mission to tackle outdated perceptions of bus travel and find new ways to connect with both Gen Z and the ...

In terms of what is motivating that increased investment, over four in five (81%) marketers agree that generative AI has made ...