Maria is a Performance Marketing Manager at Too Good To Go, where she focuses on scaling user acquisition and building processes that enable sustainable app growth across global markets. With over ...

Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The ...

The 2026 agenda for Business of Apps London is now live, and it features over 70 speakers across more than 30 sessions. Taking place on April 23rd at The ...

Since the emergence of the App Store in the late 2000s, there have been millions of apps published on both the Apple App ...

Lee Aho of Perform[cb] explains down-funnel signals, keyword conquesting, rewarded placements, and pilot frameworks.

While there are still three months left until Business of Apps London, here is something to get excited about early. Ben ...

Superwall VP of Growth Lanre Akinyemi explains faster paywall testing, localisation, compounding micro-optimisations, and native web payments.

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

As ad platforms turn into black boxes, signal optimization offers a way to predict downstream value early and improve CAC and ROAS.

For much of the last decade, app growth has been driven by signals marketers could easily see: clicks, installs, sessions, and conversions. But beneath the surface, a far richer layer of data has ...

Mick Rigby reflects on building Yodel Mobile over two decades, explaining how and why saying "no" has shaped a durable app growth agency.