NASCAR is headed to the metaverse, agreeing to partner with Zed Run to release NASCAR-branded digital horses on the blockchain-based racing platform. NASCAR chief digital officer Tim Clark said he ...

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Called Zed Run, this virtual game allows for participants to race, trade, and even breed their own digitized horses.

Chris Laurent, who founded the popular digital horse racing game ZED RUN, envisions a future where people will spend their free time telling their own unique stories within the Metaverse.

and a digital wallet are needed to purchase horses on Zed. The horses are ERC-721 NFTs, a token standard used for most NFTs to make the tokens unique. Zed Run uses Meta Mask, a company that uses a ...

On Zed Run, a digital horse racing platform, several such events take place every hour, seven days a week. Owners pay modest entry fees — usually between $2 and $15 — to run their steeds ...