It took five years of research and effort that even included practically living with consumers for an entire week, but Procter and Gamble and ad agency Saatchi & Saatchi finally came up with a new ...

A new Tide commercial had a little fun Tuesday at the recent same-sex marriage and embattled Rowan County, Kentucky clerk. But that ad won’t air on television as P&G, the maker of the laundry ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

Add Yahoo as a preferred source to see more of our stories on Google. Ice-T drives an electric car. He has solar panels on his house. “I’m not a fanatic when it comes to the environment, but I ...

Tide had an interesting Super Bowl strategy as far as advertising went: choosing to employ Charlie Day, get him messy and make him wander into what appeared to be a bunch of other commercials in the ...

Terry Bradshaw won four Super Bowls as a player, but his place in the Super Bowl ad hall of fame is secure as well. Back in 2017, Tide enlisted the longtime football analyst and NFL legend to sneak a ...

BLUE ASH, Ohio (WKRC) - One of the funniest Super Bowl commercials was for Tide and there's a tie-in to a local charity. The ad featured a teen wearing a Jason Alexander hoodie and claiming it wasn't ...

Though they weren't trying to, Tide and Leo Burnett have produced a great illustration of what brands should not do when trying to ascribe larger purpose to themselves. Sputtering, foul-mouthed rage ...