So you've invested in a new bottle of fragrance that, let's be honest, wasn't cheap and you'd like to preserve it as long as possible. Unfortunately, perfumes don't come with instructions or care ...

TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

TikToker Emelia O'Toole, also known as "Professor Perfume," reveals the best way to store perfume to make it last longer. professorperfume/TikTok TikToker Emelia O’Toole, also known as “Professor ...

There’s no better feeling than smelling good, especially in hot weather. When you manage to find the perfect scent, you’ll do anything to ensure it stands the test of time. After all, no one wants to ...

THERE’S no better confidence boost than getting complimented on your lingering fragrance. But with the heat of summer in full swing, keeping your signature scent intact can be a real challenge. Please ...

TikTok is saturated with shelfie videos that show off enviable perfume collections and tips on how to make your fragrance stretch longer, and work harder, for you. But now, the app has sparked a new ...

If you're a perfume lover and have countless bottles to hand ready for any occasion, you'll know that storing them in the wrong place can make them lose their scent a lot quicker. It's common ...

Heat, light and humidity can ruin your perfume. Here’s how to store your fragrance properly so it lasts longer (Image: Pexels) Avoid storing perfumes in bathrooms due to heat and humidity Keep ...