There’s always one makeup trend that seems to define the season, and this fall it’s all about embracing the effortlessly undone vibe of the viral “tired girl makeup.” Unlike glass skin or full-glam ...

Experts reveal fall 2025's top makeup trends, which are all about effortlessness — think blurred lips, velvet skin, and more.

The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we ...

“Natural, soft makeup looks have been taking over for the past few years, so a main reason why this trend is going viral is because of the major transformations happening online.” ...

Eight years ago, Vice Co. entered the beauty industry with a powerful message: beauty for all. From the very beginning, the ...

In this video, I demonstrate how to create a soft pink smoked eye look using the Sigma Beauty Cor-De-Rosa eyeshadow palette.

Discover 15 Kardashian-inspired beauty hacks: skincare, makeup, brow and lip tips you can easily include in your daily ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral Liquid Blush.

Meredith Duxbury is swapping heavy foundation for a soft, lighter look, with SPF as the main character. She shares her current "soft girl" makeup routine with Bustle.

Born in Vietnam, Vanngo pays homage to the immigrant experience with the Very Beautiful Velvet Blush shades: Second Language, ...

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid blush went viral.