Experts reveal fall 2025's top makeup trends, which are all about effortlessness — think blurred lips, velvet skin, and more.

The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we ...

In this video, makeup enthusiast An Knook showcases various makeup looks she has created. **Products Used:** - **Brows:** - Anastasia Beverly Hills Brow Wiz in Medium Brown - Anastasia Beverly Hills D ...

In this video, I demonstrate how to create a soft pink smoked eye look using the Sigma Beauty Cor-De-Rosa eyeshadow palette.

“Natural, soft makeup looks have been taking over for the past few years, so a main reason why this trend is going viral is because of the major transformations happening online.” ...

Discover 15 Kardashian-inspired beauty hacks: skincare, makeup, brow and lip tips you can easily include in your daily ...

Eight years ago, Vice Co. entered the beauty industry with a powerful message: beauty for all. From the very beginning, the ...

Meredith Duxbury is swapping heavy foundation for a soft, lighter look, with SPF as the main character. She shares her current "soft girl" makeup routine with Bustle.

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral Liquid Blush.

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid blush went viral.