As obesity in America continues to rise at alarming rates, researchers are finding that diet and exercise are not the only ...

Has social media sent traditional marketing segmentation sliding into oblivion, or are we in need of a alteration in the way we define and implement our segmenting initiatives? Paul Fennemore examines ...

The researchers also measured people's self-reported emotional experiences to see if there were differences between people in how susceptible they were to social influence.

Social influence and persuasion are powerful forces shaping our interactions and behaviors on social media. By understanding these mechanisms, we can become more aware of how we are influenced and ...

An assistant professor at U.K. discusses how social media influences politics. If you've been on social media lately, you likely noticed an increasing number of political ads. Christie Dutton ...

Social media increasingly influences travel decisions, especially among younger and frequent travelers, prompting companies to integrate social media strategies for better conversions.

The influence of social media on dental practices One of the benefits of social media is that it has transformed how dental practices connect with patients, enabling dental professionals to more ...

How foreign influence campaigns manipulate your social media feeds Russians, Chinese, Iranians, and Israelis are trying to change your beliefs.

As sports media continues to evolve, social media content and influencers are playing a transformative role in expanding and extending the careers of athletes.