ECW founder Tod Gordon disclosed his reaction to WWE relaunching Extreme Championship Wrestling as a third brand in 2006.

The show's name also referred to the ECW brand, in which WWE employees were assigned to work and perform, complementary to WWE's other brands, Raw and SmackDown.

WWE appears to be prepping a September PLE to compete with AEW, and it might reach into ECW history for its name.

The resurrection of ECW has become the top priority these days in WWE, with plenty of new plans and ideas being batted around. The first televised angle building to the return took place at the 5/ ...

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With the decision made this past week that there will be no more ECW house shows after the end of November, WWE sources say panic has begun to set in over the brand's shelf life.