Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

Nike has released redesigned Air Max Verse sneakers for 22 college football teams. The release coincides with the start of the college football season on August 28. The new sneakers retail for $124.99 ...

Nike has long had a stranglehold on college football and sports in general when it comes to branding apparel. Phil Knight, ...

Check out the new FSU football Nike Air Zoom Pegasus 41 running shoe, part of the Nike’s 2024 NCAA Collection ahead of college football season.

Check out the new LSU Tigers Nike Air Zoom Pegasus 41 running shoe, part of Nike's 2025 NCAA Collection ahead of college football season.

The college football team-inspired Oregon Ducks Nike Zoom Pegasus 41 running shoes feature the classic Oregon “O” on the heel.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

Nike has released a new Georgia Bulldogs running shoes ahead of the 2025 college football season.

UK athletics extends its Nike partnership to 2035, securing $7M annually in gear and royalties, with bonuses for performance in football and basketball.

Nike’s comeback year is dominated by performance talk, but its products are also telling a second story rooted in military colors, materials, and design cues.