For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers from strategic management, ...

With the capability to promote creativity and streamline conceptual design, generative AI promises to change our approaches to the entire development process for the better, and here’s how.

With effective and systematic new product processes in place, the best-practice companies are turning toward improving their project selection process—the gates. With too many projects for the limited ...

95 Percent of New Products Fail. Here Are 6 Steps to Make Sure Yours Don’t Here’s the tried-and-true formula for a successful product launch. The future of your business may depend on it.