Here are 18 examples of company logo rebrandings that missed the mark and became infamous for all the wrong reasons.

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

In a press release, Nike announced it is "officially introducing Caitlin Clark as its newest signature athlete," meaning she will "continue to work side-by-side with experts across the brand to help shape the future of basketball: fueling hoops culture, growing the women’s game and empowering the next generation."