Add Yahoo as a preferred source to see more of our stories on Google. They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was ...

Long before wellness trends went mainstream, Gen X was already living habits that define modern fitness, balance, and mental ...

Generation X is one of the biggest beauty spenders, and brands are paying attention.

Growing up a latchkey kid meant learning to handle quite a lot of things on your own. Gen X was born between 1965 and 1980, which means this year they'll be turning 45 to 60 years old. As a smaller ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

In the cult classic "Office Space" (1999), Peter Gibbons (Ron Livingston) poignantly captures the Generation X (Gen X) attitude toward work when he laments, "I was sitting in my cubicle today, and I ...

A majority of Generation X members didn't prioritize retirement until age 50 or beyond As many as 28% of Generation X workers expect Social Security to be their primary source of income, according to ...

In an era plagued by sex negativity, only one generation seems immune: mine. Credit...Naila Ruechel for The New York Times Supported by By Mireille Silcoff In 2019, I divorced, at age 46, and went on ...