Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity.” An all-electric two-seater with a retractable folding hard top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see that the TT has factored pretty heavily in that.

Audi's operations in the US faced a setback in April when the company paused the distribution of its vehicles at American ports due to the imposition of a 25% tariff by the US government. "Audi introduces Concept C all-electric sports car" was originally created and published by Just Auto, a GlobalData owned brand.

After a period of quiet evolution, Audi is revitalizing its brand with a groundbreaking new design philosophy, signaled by the reveal of the all-electric Audi Concept C sports car. Unveiled in Milan and slated for a public appearance at the IAA in Munich,