A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

PepsiCo this week finalized a $1.95 billion acquisition for the brand, which has used a “community- and culture-first ...

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s ...

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel ...