Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, creator network, new marketplace and ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Dogfish Head Brewery founder Sam Calagione dishes on the Grateful Dead Juicy Pale Ale collab, beverage trends and marketing inspiration.

At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Chief Marketer's Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.