Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region ...

The South Korean electronics giant received a best brand score in the Philippines of 81.1, surpassing homegrown favourites like GCash (78.5) and Jollibee (74.4) to claim the top spot on the list.

Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next.

The real problem with AI isn’t that it will take your job says Gurdeep Dupri, It’s that it might make you stupid and turn your agency into a collection of duds.

It doesn’t matter if the campaign was real, as long as the case study looks real. That’s been the unspoken reality behind certain Cannes Lions wins for well over a decade. In 2025, the lid finally ...

Portfolio is an agency directory for advertising, media, PR and digital agencies in Asia-Pacific. Agency listings, award winning creative work and case studies.

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

Campaign360 has wrapped. The one-of-a-kind, two-day industry event at Singapore's Ritz Carlton focused on brand experience and the new expectations placed on CMOs to deliver exceptional and effortless ...

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?

Despite a pandemic and the social distancing imperative, it feels like huge queues for product drops never actually went away in Asia. If anything, they're even bigger and more competitive than ever ...