Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.

Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk ...

Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by ...

You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.

Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google ...

Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically ...

Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just ...

A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks ...

A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.