Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in ...

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks ...

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...

Gen Z comedian.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

Duolingo scrubbed all of the posts from its TikTok and Instagram channels as the brand continues to face backlash for its CEO ...

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Influencer marketers are examining campaign performance more closely as the industry matures—and as influencer marketing ...

Uncommon’s Brooklyn Bridge Park installation and campaign film spotlight the chronic illness crisis.

Rukmini Iyer leads a team of more than 2,000 people developing AI in Microsoft Advertising. (Rukmini Iyer) By: Jack Neff ...