Zumba dance is an aerobic fitness workout. The dance steps are inspired from different styles of Latin American dance. Zumba dance gained popularity because of its fun and easy movements, that promise ...

Zumba is a fitness program that was developed by a fitness trainer named Alberto Beto Perez in the mid 90s, based on dance and Latin and international music that usually lasts for 60-90 minutes. It ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

New York: Whenever I read about people who are in thrall to a dance craze, my world suddenly seems too small. Oh, to dance the mazurka until my footmen are forced to carry me home on a makeshift ...

Ever since we first heard of systems like the Wii and the Xbox 360 Kinect, we though gosh, that'd be awesome to utilize for exercise games. Imagine that, this is exactly what happened. But here's the ...

FitXR will offer the first ever immersive Zumba® experience to expand accessible and inclusive fitness offerings. Together, the brands amplify the joys of working out on a wider scale and lower ...

MIAMI – (Marketwired)A recent consumer survey on 2014 fitness trends revealed more than half of all active American adults described their level of physical activity as ‘high’ or ‘very high.’ ...

Dance has always been fitness program Zumba’s stock in trade, getting people all over the country to salsa, shimmy and sweat off the pounds. Now it’s making a play for the dudes who don’t dance and ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music Conference. Billboard.biz caught up… By ...