Packaging World

Coca-Cola's Peel-back Labels for th FIFA World Cup, The Hershey Company Launches Collectible Pokémon Packaging, and Casa Gallo's Squeezable Olive Oil Bottle

See a few examples of packaging that enhances the user experience from Coca-Cola, The Hershey Company, and Casa Gallo from ...

Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Innovative packaging designed to engage football fans during key sporting moment ...
exchange4media

FIFA WC26: The hottest World Cup ad might be in your fridge

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...
Packaging Europe

Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

Diana Samper: How McDonald’s first-ever fries color change created collectible cravings

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...