At the World Cup, Nike and Adidas Duel Over the Future of Soccer

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...
CNBC

Why this year's World Cup is happening at the perfect time for struggling Nike

Nike 's recovering business needs a spark. This year's World Cup — hosted by the U.S., Canada, and Mexico — could be the match. "Football [soccer] allows us to invite more people in places of the ...
Forbes

Adidas Leans Into Soccer While Nike Chases Culture In World Cup Marketing Showdown

The 2026 World Cup highlights an intense rivalry between sportswear giants Adidas and Nike. Adidas holds an edge, sponsoring 14 teams to Nike's 12, and is an official FIFA global partner, supplying ...

Adidas edging Nike in World Cup sales boost, data show

As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE), opens new tab appears to be getting a bigger boost than rival Nike, early data show. Adidas, an official World Cup sponsor ...

Nike's World Cup play: take on Adidas and revitalize the brand

Nike's merchandise assortment will help boost brand momentum as the tournament gets under way, but so far, Adidas products ...