Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all done it as far back as we can remember. “I saw a great movie last night.” “You’ve ...

Ask most e-commerce marketers about their word-of-mouth strategy and you’ll likely get a blank stare. It’s the ‘shadow’ of digital marketing. We know it’s important, but we don’t see it on our ...