A product mix is the set of all products that a company offers for sale. Managers need to provide products that meet the needs of the target markets and at the same time help achieve the company's ...

Your business may consist of a number of product lines, which are groups of items featuring similar characteristics. Together, these product lines comprise your product mix, which is the total ...

Opinions expressed by Entrepreneur contributors are their own. Many businesses offer too many products and services, to too many different types of customers, at too many prices and in too many ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Almunajem Foods Co.’s diversified product portfolio and growing demand across retail and foodservice channels supported ...

Life Insurance Corporation of India, the country's largest insurer, reported a 32% rise in second-quarter profit on Thursday, ...