Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

Mudd recently shared his insight into public relations, industry best practices and emerging PR trends. Q: What is public relations? A: Public relations manages communication between an organization ...

If a startup or small business can’t build awareness, credibility and trust, it is going to have a hard time getting customers or investors. That’s why marketing is important. There are many marketing ...