In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy Squirrels&Bears, answers: “How can I make my content go viral on social media?” You can ...

Hepatitis B virus (HBV) has a narrow host range, mainly infecting hominoids. A new study reveals the structural differences in the liver cell receptor (NTCP) between humans and monkeys, explaining why ...

New research into social media success shows that both science communicators and brands thrive by tailoring content to platform-specific audience habits. A study of popular science videos found TikTok ...

Host Keith Shaw talks with Dustin York, an adjunct professor at the University of Florida who teaches a graduate-level class called “The science of going viral”. With social media becoming more of an ...

‘Bird theory’ is having a moment. L.A.-based occupational therapist Layne Berthoud saw her recent TikTok post on the topic hit 5 million views in just a few days. And hers is just one of a host of ...

Many different types of bacteria and viruses can cause pneumonia, but there is no easy way to determine which microbe is causing a particular patient's illness. This uncertainty makes it harder for ...